Annual sales are estimated to be $700 million based on marketing data and the proximity to another large mall.
Metromall, promoted as the future of shopping in Panama, is located near Tocumen International Airport and will be opened this year before the holiday season begins. Metromall’s construction began in November 2007 on 24 hectares of land under the direction of the Roble Group, a division of the Poma Group of El Salvador. The project is being built in front of the giant Los Pueblos mall, an area with more than half a million residents and $700 million in annual sales. The sales will be enhanced by international tourists shopping in Panama and finding items at affordable prices compared to other countries. It is estimated that investment in this new complex will reach $100 million, according to industry sources. Directors of the new commercial center indicated that this project by the Roble Group, the same company that built the unique Multiplaza Pacific in the Panamanian capital, is perhaps the most ambitious in the history of the holding group in terms of size and its portfolio of clients. The project seeks to draw customers from two primary geographic markets — the sector of Juan Diaz which is estimated at 93,400 households, and the district of San Miguelito, the second largest in the country with almost 500,000 residents, stated Adriana Kudo, marketing manager of the Roble Group, during a news conference. According to market research, Kudo asserted that the project will generate an estimated $700 million annually. Kudo maintained that the project possesses all the necessary elements necessary to be a success including the proximity to the Tocumen International Airport which is on track to double its size, as well as the project’s accessibility to major expressways such as the Northern and Southern corridors. Other positive factors are the future establishment of an international hotel franchise that will incorporate a mixed-use concept in its design.Metromall has a total of 130,000 square meters. While 80,000 square meters of mall, the remaining space will house some 300 businesses in spaces ranging between 36 and 500 square meters.
Once opened, the mall is expected to receive an average of 50,000 to 60,000 visitors a day, thanks to its strategic location. Their Offerings The new shopping center, on Via Domingo Diaz, will boast attractive department stores along with a 3,500 square meter supermarket and a ten-screen multiplex cinema of a popular franchise. The new complex will also offer many stores with a select range of international brands of high commercial appeal such as Guess, Payless, Tommy Hilfiger, Nike, Lacoste, Puma, Studio F, Quicksilver, MacStore, La Senza, New Balance, Sony Center, Hallmark, Columbia, Kennett Cole and Adidas, among others. Moreover, customers at the new mall will have over 30 choices of restaurants and cafes in the food court, while also having access to facilities such as banks, a pharmacy, public telephones, and ample parking.
